Paucity of Choice

When Mark Zuckerberg hosted his first press Q&A session, one of the questions posed was around his lack of wardrobe choices. He was asked why he always wore the same grey hoodie and t-shirt, day in, day out. His answer was that he would rather not make decisions about what to wear every day, instead choosing to focus on the more important aspects of running a multi-billion dollar company. This was echoed by Barack Obama who claimed “I don’t want to make decisions about what I’m eating or wearing… I have too many other decisions to make.” Steve Jobs was rarely seen in anything other than his trademark black turtleneck and jeans. Is this just a brand building exercise, or is there something more behind it?

Mindful Chef

Decision Fatigue

In fact the concept of reducing choice in one’s daily life is related to the very real phenomenon of ‘decision fatigue’. This when an individual’s decision making abilities are eroded by the numerous decisions required over the course of a day or week. The part of the brain that deals with decision making is also that responsible for willpower and this becomes fatigued with each decision made. Successful people have strived to simplify their everyday lives and reduce unnecessary choice, leaving themselves alert for the key decisions that arise on a daily basis.

How to simplify your life

Reducing choice is not just possible in what you wear. Embrace daily routines which save time and stress and create hard rules around daily work hours in order to improve work-life balance. Another area ripe for choice reduction is food. At Mindful Chef we certainly don’t espouse eating the same thing every day, but by making your meal choices once a week and not having to worry about grocery shopping or what you will eat every evening, drastically reduces decision fatigue and stress. After a tiring day at work, naturally the will to eat healthily diminishes - how many of us have opted for a comforting, yet unhealthy meal when standing in a supermarket aisle or even worse a takeaway at the end of a long day. With Mindful Chef you have the confidence of always returning home to a nutritious, easy to prepare meal allowing you to focus on the really important daily decisions!